Self-service check-in kiosks, meeting materials and Help Desk available. 

Trading Room Open for Setup Only

The session will focus on current regulatory issues, legislative developments, and the subcommittee’s role in shaping policies that affect the seed.

The session will focus on technical issues relevant to organic seed production, treatment, use, and marketing.

Self-service check-in kiosks, meeting materials and Help Desk available. 

State of the Industry: Leadership Perspectives on the Fresh Market Sector

Kick off the ASTA Vegetable & Flower Seed Conference with the industry's annual State of the Industry session. Featuring Randy Riley, Founder and CEO of Gold Sun Insights, along with senior leaders from across the fresh produce, retail, and seed sectors, this discussion will explore the consumer, market, regulatory, and sustainability trends shaping the future of the industry. Attendees will gain strategic insights into evolving customer demands, emerging opportunities, and the implications for breeding, product development, and growth across the vegetable and flower seed value chain.

Lunch included as part of registration fee.

This session serves as a vital forum for identifying and addressing emerging challenges and trends in the vegetable and flower seed sectors. During this session, participants will gain insights from regional experts on new and evolving policies that have significant implications for the vegetable and flower seed industry. The discussion will highlight key regulatory developments, market dynamics, and strategic considerations to help stakeholders stay informed and prepared.

This dynamic session of lightning talks will showcase cutting-edge innovations aimed at addressing the pressing challenges of plant breeding, seed health and the complexities of global seed trade. Industry experts and innovators will present rapid-fire insights into the latest technologies, strategies, and breakthroughs designed to enhance seed quality, ensure phytosanitary compliance, and streamline international seed movement. 

The Student Poster Session provides an exciting opportunity for emerging scholars to present their research and innovative ideas in seed science, phytosanitary practices, and related fields. Attendees will have the chance to engage with and support the next generation of scientists, explore fresh perspectives on industry challenges, and discover new approaches that may shape the future of the seed industry.

Join us for happy hour and an opportunity to engage with the future of the industry.

Self-service check-in kiosks, meeting materials and Help Desk available. 

This session will provide an overview of the subcommittee’s work, key policy issues, and ongoing efforts to protect intellectual property in the evolving landscape of seed innovation. This may include reporting from the U.S. Plant Variety Protection Office, the U.S. Patent and Trademark Office, and other relevant government agencies.

This subcommittee is dedicated to addressing emerging seed diseases by conducting in-depth analyses of key pathogens and their potential impact on the vegetable and flower seed industry. The session will spotlight critical disease threats, recommending top research priorities, and fostering collaboration between seed industry experts and public research institutions. Participants will also explore effective communication mechanisms to improve industry-wide prevention and response efforts.

Lunch included as part of registration fee.

This subcommittee develops and implements strategic approaches to advocate for domestic and international environment that facilitates the development and implementation of innovation in breeding of seed crops and in seed associated products.

This committee meeting convenes members to address key issues affecting vegetable and flower seed production, grower-shipper relationships, and plant health. Committee members discuss issues affecting the industry and collaborative strategies to support industry sustainability, improve communication across the supply chain, and ensure healthy, high-quality seed production.

Trading Room open for Tear-Down Only*