TRADING ROOM FEES
Exhibits, Tabletop Displays & Reserved Appointment Tables

The Networking Hub!

With Tabletop Displays and Exhibitors around the perimeter and Reserved Appointment Tables filling the center of the room, the Trading Room is a lively center of activity! Companies will want to ensure they have a presence here in order to maximize their business appointment schedule. 

Trading Room Fees

RESERVED APPOINTMENT TABLE

A round table, set with up to eight (8) chairs, on the Trading Room floor. Tabletop stands will be provided to number tables, but all branding (table covers, tabletop signage, etc.) must fit on the tabletop only and may not be located on the floor or beside your designated table.

ASTA Member or Government Employee
$525.00

Non-Member
$945.00

TABLETOP DISPLAY

A 6' tabletop display area around the perimeter of the Trading Room.

ASTA Member or Government Employee
$1,075.00

Non-Member
$1,475.00

EXHIBIT

Approximately 10' x 10' space inside the Trading Room which includes a standard 6' table plus room for your company's custom booth, banners or displays.

ASTA Member or Government Employee
$1,475.00

Non-Member
$1,900.00

Trading Room Hours

Monday, February 1, 2027
Trading Room Setup

Trading Room Open for Setup Only

8:00 AM - 9:30 AM
Trading Room Open 10:00 AM - 5:00 PM
Tuesday, February 2, 2027
Trading Room Open  10:30 AM - 4:30 PM
Wednesday, February 3, 2027
Trading Room Open  8:00 AM - 5:00 PM
Thursday, February 4, 2027
Trading Room Tear-Down

Trading Room open for Tear-Down Only*

8:00 AM - 12:00 PM
Time Zone: (UTC-04:00) Eastern Time (US & Canada) [Change Time Zone]

*Exhibitors are prohibited from tearing down displays before the Trading Room formally closes for the conference.

New for 2027: Trade Hours & General Session

To support our shared mission and ensure our entire community can experience our main-stage programming together, ASTA Leadership has established a new schedule flow for this year’s event. The Trade Floor and Private Meeting rooms will be closed during the General Session.  Please plan your meetings and floor visits accordingly. The trade floor will promptly open immediately after the general session.

Cancellation and Refunds

In the event of cancellation by an exhibitor prior to January 8, 2027, ASTA will retain or shall be owed a cancellation fee equal to 50% of the total exhibit fee (not just the deposit) plus a $250 processing fee. If received after January 8, 2027, ASTA will retain or shall be owed a cancellation fee equal to 100% of the total exhibit fee. Reductions or downsizing in booth space will be treated as booth cancellations; refunds will be made accordingly.