State of the Industry: Leadership Perspectives on the Fresh Market Sector

Kick off the ASTA Vegetable & Flower Seed Conference with the industry's annual State of the Industry session. Featuring Randy Riley, Founder and CEO of Gold Sun Insights, along with senior leaders from across the fresh produce, retail, and seed sectors, this discussion will explore the consumer, market, regulatory, and sustainability trends shaping the future of the industry. Attendees will gain strategic insights into evolving customer demands, emerging opportunities, and the implications for breeding, product development, and growth across the vegetable and flower seed value chain.