AGENDA

SCHEDULE AT-A-GLANCE

The following schedule at-a-glance is provided for travel planning purposes. Please check back regularly for updated details as we finalize the programming for the 65th Vegetable & Flower Seed Conference. 

* denotes CSA Members Only ** denotes ASTA Members Only

Time Name Description
1:00 PM - 3:00 PM*CSA Board of Directors Meeting

For CSA attendees only.

5:00 PM*CSA Legislative Committee

For CSA attendees only.

5:30 PM - 6:30 PMSeed Industry Meet & Greet

For CSA attendees only.

Time Name Description
7:00 AM - 7:45 AM*CSA Past President Breakfast

For CSA attendees only.

8:00 AM - 9:00 AM*CSA Field Seed/Turf Seed CommitteeFor CSA attendees only.
9:00 AM - 5:00 PM**ASTA SALT Training (Invitation Only)

This session requires advance registration and completion of this registration form in order to indicate your interest in attending. Contact Kaity Crawford at kcrawford@betterseed.org if you have questions about getting on the list to attend this special, all-day program.

Get to know all about SALT with our new introduction video!

ASTA’s Seed Ambassador Leadership Team (SALT) is a diverse network of ASTA members who actively engage, promote, and support the seed industry with a unified voice. ASTA provides members of this exclusive team with free training and ongoing support to help them become everyday seed ambassadors. Training workshops feature expert speakers providing interactive training in areas such as: answering tough questions, personal branding, social media strategy, communications styles, and how to be an effective every-day ambassador for the industry.

9:10 AM - 10:10 AM*CSA IC&YA Committee

For CSA attendees only.

10:00 AM - 4:00 PM**ASTA Veg Tech Committee 
10:15 AM - 12:30 PM*CSA Business Session

For CSA attendees only.

12:00 PM - 1:00 PMLunch 
1:00 PM - 4:00 PM*CSA Bocce Ball Tournament

For CSA attendees only.

2:00 PM - 5:00 PMTrading Room Setup

Trading Room open for Setup Only

6:00 PM - 7:00 PM*CSA ReceptionFor CSA attendees only.
7:00 PM - 9:00 PM*CSA Dinner

Additional Cost - $100. Registration Required. This event is closed to Media.

Time Name Description
8:00 AM - 10:00 AMSIPA Flower & Vegetable Board Meeting (Board Members Only) 
8:00 AM - 12:00 PMGolf Tournament at Torrey Pines

Pre-Registration Required.

$365 Tournament fee includes transportation to/from Torrey Pines, Golf and Lunch.

8:00 AM - 5:00 PMTrading Room Open 
10:30 AM - 12:30 PMSIPA Program Board Meeting (Board Members Only) 
12:00 PM - 1:00 PMLunch 
1:00 PM - 2:00 PMStudent Session 
2:00 PM - 3:30 PMTreated Seed Committee Meeting 
3:00 PM - 4:00 PM**ASTA V&F Seed Research Fund 
3:30 PM - 5:30 PMEmerging Diseases Subcommittee  
6:00 PM - 7:30 PMWelcome Reception 
Time Name Description
8:00 AM - 5:00 PMTrading Room Open  
8:45 AM - 9:45 AM*CSA Spinach Committee

For CSA attendees only.

10:00 AM - 11:45 AMGeneral Session 
12:00 PM - 1:00 PMLunch 
1:00 PM - 2:15 PMEmerging Issues Committee 
1:00 PM - 3:00 PMSIPA Educational Unit 
2:30 PM - 3:30 PMEmerging Solutions Session 
3:30 PM - 4:30 PMOrganic Seed Committee Meeting 
4:30 PM - 5:30 PMASTA Student Poster Showcase & Happy Hour

The Student Poster Session provides an exciting opportunity for emerging scholars to present their research and innovative ideas in seed science, phytosanitary practices, and related fields. Attendees will have the chance to engage with and support the next generation of scientists, explore fresh perspectives on industry challenges, and discover new approaches that may shape the future of the seed industry.

Join us for happy hour and an opportunity to engage with the future of the industry.

5:30 PM - 7:30 PMAAS/NGB Reception 
Time Name Description
8:00 AM - 5:00 PMTrading Room Open  
9:00 AM - 10:30 AMGeneral Session  
10:45 AM - 12:15 PMJoint PBI Session 
12:00 PM - 1:00 PMLunch  
12:00 PM - 2:00 PMSSF Board of Directors Meeting 
1:30 PM - 2:30 PMLEAD Session 
3:00 PM - 4:30 PMIPR Committee 
3:00 PM - 5:00 PMJoint Seed Health Session 
5:00 PM - 8:00 PMTrading Room Tear-Down

Trading Room open for Tear-Down Only. Exhibitors are prohibited from tearing down displays before the Trading Room formally closes for the conference at 5 pm.

5:30 PM - 7:30 PMHome Garden Seed Association Reception 
Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]

Reminder!  All events will be held at the Hilton San Diego Bayfront. Sessions and committee meetings can only be accessed in real time and will not be recorded.