
SPONSORSHIP PROSPECTUS
With so many new and exciting sponsorship packages available at this year's FCSC, your brand can be front and center! Take advantage of this incredible opportunity to showcase your brand to more than 1,000 industry professionals from over 27 countries. To view all of the sponsorship opportunities, click on the Sponsorship Prospectus link below or search by track.
- Custom Sponsorships
- Digital Content
- Media Sponsorships
- Networking Events
- Physical Branding
- Windows, Clings and Wraps
Name | Description | Price |
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Branding Package: Seed Expo Charging Lounge (Exclusive) | Located in the heart of the Seed Expo, a totally brandable experience to help attendees network, charge up, and be ready for the business of the day. Included in the sponsorship: Four (4) full-tabletop branded highboy smart charging tables and two (2) soft seating groupings with one branded "conversation" table per grouping in a 20 x 20 booth space centrally located in the Seed Expo plus two (2) dedicated and two (2) shared meterboards branded for the lounge to be placed adjacent to and within the conference space. Added bonus? Your 20 x 20 booth includes complimentary full delegate conference registrations, making this an excellent opportunity to connect with attendees and bring your team together onsite! ASTA will also feature your company logo in the agenda (digital and physical), on shared sponsorship signage, and on dedicated event signage outside of the Charging Lounge (or the custom name of your choosing!) | $27,400.00 |
Branding Package: Smart Charge Communal Tables (Regency Foyer & Atrium) | Power it up! Be the exclusive sponsor of the SmartCharge communal seating areas throughout the Regency Foyer & Atrium. Included in the package is production and installation of full-color, full-wrap branding of over 35 tables (various sizes) with your logo or design. These tables are located throughout the pre-function spaces where everyone is sure to stop! ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). | $14,700.00 |
Keynote Speaker: Dan Basse | He's an attendee favorite. As a sponsor, you'll be the 'host' of Dan's post-keynote networking and Q & A time, hosted in the ASTA lounge area inside the Seed Expo from 10:30 a.m. - 12:00 p.m. on Wednesday. Sponsorship includes company signage outside the general session and outside the lounge area at the center of Seed Expo on the day of the event. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $10,000.00 |
Sponsored Content Session | Have a topic or idea for a session? Our Sponsored Sessions offer an opportunity to build your own content for FCSC attendees. There are two (2) dedicated sessions available per day on Wednesday and Thursday. These sessions are non-competing time slots and will be promoted on the ASTA meeting agenda. Please submit an application for approval with topic and speaker outline to ASTA by September 15. Application can be downloaded HERE. | $5,000.00 |
Water Stations (Exclusive) | Hydration station! Keep our guests hydrated during their busy day of meetings, content sessions, and networking. Your full color logo will appear on beverage cups and dedicated signage at up to six (6) water bubbler stations throughout the Seed Expo, Atrium and Regency foyers. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). | $8,000.00 |
Name | Description | Price |
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B-Line LED Video Wall (Shared) | B-Line, B-mine. Have your logo or design featured on rotation throughout the conference on the prominently location B-Line LED screen. Located at the main entrance to the FCSC event space, this location is visible multiple times a day to attendees! ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $4,100.00 |
Bridge Atrium LED Wall (Shared) | Your Name up in Lights! Have your logo or design featured on rotation throughout the conference on the prominently located Bridge LED screen. Located above the Regency foyer near our Hospitality & Help Desk and our General Session (Regency Q - R), this location is truly eye-catching! ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $5,500.00 |
BYO LED E-Poster | Light it up! Sponsorship includes ability to provide your own LED E-Poster to be placed in the FCSC event space at ASTA's discretion. Your sponsor-provided LED E-Poster will be on display starting Tuesday evening after Seed Expo set-up and through Thursday evening's closing reception. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For example images of this branding feature, please see the photo addendum. | $750.00 |
Front Desk Registration LED Video Wall (Exclusive) | Make a truly great first impression by securing the Front Desk Registration LED wall located on the Lobby level of the hotel. This large, bright LED wall will feature artwork of your design, and can rotate daily. Sponsorship will begin mid-day Tuesday - Thursday evening. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $11,100.00 |
Front Desk Registration LED Video Wall (Shared) | Make a truly great first impression by sharing the Front Desk Registration LED wall located on the Lobby level of the hotel. This large, bright LED wall will feature artwork of your design, and can rotate daily. Sponsorship will begin mid-day Tuesday - Thursday evening. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Sponsorship is not guaranteed until a minimum number of shared sponsorships are secured. For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $3,800.00 |
LED E-Poster | Light it up! Sponsorship includes exclusive branding on one (1) LED E-Posters placed throughout the FCSC event space at ASTA's discretion. LED E-Posters will be on display starting Tuesday evening after Seed Expo set-up and through Thursday evening's closing reception. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $4,570.00 |
Regency Foyer LED Art Frames (Exclusive) | Work of art. Have your logo or artwork featured on the huge (2400+ pixels high!) signature "art frame" displays throughout the Regency foyer. Included in this exclusive sponsorship are five (5) art frames featuring your logo or provided artwork starting Tuesday evening through the conference end. Artwork may vary per frame and can rotate daily. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $40,300.00 |
Regency Foyer LED Art Frames (Shared) | This shared sponsorship includes one (1) art frame (2400+ pixels high!) featuring your logo or provided artwork starting Tuesday evening. Artwork will be featured on one of five art frames in a location of ASTA's choosing in the Regency foyer. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). For images of this branding feature, please reference the photo addendum in the sponsorship prospectus. | $8,100.00 |
Name | Description | Price |
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During-Conference Banners (Exclusive) | Look here! Have your logo or graphic footer banner featured in each of our three (3) during-conference event email reminders on Wednesday, Thursday and Friday going out to all attendees to recap the exciting events of the conference. Linked to the website or document of your choosing, this is a great way to get people thinking about your company or booth location throughout the conference! Deadline for securing this sponsorship is October 14, 2025. | $1,500.00 |
Pre-Conference Banners (Exclusive) | Ahead of Schedule. Have your logo or graphic footer banner featured in each of our three (3) pre-conference event reminders going out to all attendees in advance of the conference. Linked to the website or document of your choosing, this is a great way to get people thinking about your company or booth location in advance! Deadline for securing this sponsorship: October 14, 2025. | $1,500.00 |
Sponsor Spotlight Video: General Session | Jump start our General Session with your brand as the first impression! Company-provided video, up to 90-seconds in length, can be played as session kicks-off or transition video between speakers during one of our key general sessions. Video must be approved by ASTA at least 3 weeks in advance of the conference. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $3,000.00 |
Name | Description | Price |
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Branding Package: Descend 21 | Descend 21, the Hyatt's dynamic restaurant, is perfect for an exclusive client event with branding that lasts throughout the conference. Includes branding the main entrance doors, windows adjacent to the hostess desk, patio doors and twelve (12) 14" rounds around the windows overlooking the pool for full-cling branding. Branding will be install on Tuesday evening. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $12,000.00 |
Closing Reception (Exclusive) | It's our fond farewell and our last evening of networking. Attendees will be 'cheersing' you after their productive days. ASTA will provide dedicated sponsor signage on bar kickplates, bar signage, cocktail napkins, and twelve (12) LED-acrylic light-up centerpieces throughout the Seed Expo. Company provided banners or signs will also be accepted for display throughout the reception in the Seed Expo. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). This reception will be held Thursday, December 11 at 5pm. | $12,500.00 |
Closing Reception (Shared) | ASTA will provide shared sponsor signage on bars, bar kickplates, and cocktail napkins. Company provided banners or signs will also be accepted for display throughout the reception in the Seed Expo. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). This reception will be held Thursday, December 11 at 5pm. | $5,000.00 |
Continental Breakfast Sponsor (Shared) | ASTA will provide recognition in agenda (digital and printed) and shared branding on physical signage at continental breakfast location. Continental breakfasts are filled in sequential by-day order. | $2,500.00 |
Exhibitor Happy Hour (Exclusive) | It's set-up day, and our exhibitors will be working up a sweat prepping for their modular meeting rooms for business meetings and setting up their booths. Give them a chance to wet their whistle with a beer and wine happy hour exclusive to exhibitors plus your company attendees. ASTA will provide recognition in the agenda (digital and printed) and dedicated sponsor signage on bar kickplates, bar signage, and cocktail napkins. Company provided banners or signs will also be accepted for display throughout the reception hosted in the Atrium foyer. This happy hour will be held Tuesday, December 9 at 5pm. | $6,500.00 |
Networking Lunch (Exclusive) | Promote your company during this year's daily networking lunches. Attendees will be thrilled to enjoy more time visiting with colleagues and making new connections during this event while staying close to the action and their business meetings in the Seed Expo. ASTA will provide recognition in agenda (digital and printed) and physical signage at the food and beverage stations throughout the Seed Expo, cocktail napkins on the beverage stations and signage at the entrance of the expo hall. Company-provided banners and/or signage will also be accepted for display inside the Seed Expo and at the entrance of the expo hall on the day-of the event. Lunches are filled in sequential by-day order. | $7,500.00 |
Networking Lunch (Shared) | ASTA will provide recognition in the agenda (digital and printed) and shared branding on physical signage at the food and beverage stations throughout the SeedExpo and at the entrance of the Seed Expo. One (1) company-provided banner and/or sign will also be accepted for display inside the Seed Expo at ASTA's discretion on the day-of the event. Lunches are filled in sequential by-day order. | $3,500.00 |
Refreshment Break (Exclusive) | Help attendees keep their energy up for an afternoon of productive meetings by sponsoring a refreshment break on Wednesday from 2 - 2:30pm. Your full color logo will appear on branded cocktail napkins and dedicated signage. One (1) company provided banner or sign will also be accepted for display. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). | $4,500.00 |
Welcome Reception (Exclusive) | It's the kickoff event for the summit, and everyone will be toasting your company for sponsoring it! ASTA will provide recognition in the agenda (digital and printed) and dedicated sponsor signage on bar kickplates, bar signage, cocktail napkins, and twelve (12) LED-acrylic light-up centerpieces throughout the Seed Expo. Company provided banners or signs will also be accepted for display throughout the reception. For images of this branding feature, reference the photo addendum. This reception will be held Wednesday, December 10 at 5pm. | $12,500.00 |
Welcome Reception (Shared) | ASTA will provide recognition in the agenda (digital and printed) and shared sponsor signage on bars, bar kickplates, and cocktail napkins. One (1) company provided banner or sign will also be accepted for display at the reception in the Seed Expo. This reception will be held Wednesday, December 10 at 5pm. | $5,000.00 |
Name | Description | Price |
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Custom Room Drop | Access to the people YOU want to reach! This is an opportunity to organize an in-room delivery to your targeted customers (based on the final attendee list) with the VIP amenity or company swag of your choosing. ASTA will facilitate an in-person room delivery for up to 100 guests. Sponsor to provide amenity or gift and any corresponding notes or colatteral materials. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $1,000.00 |
Hand Sanitizer | Ready to shake on it? Your full-color logo or design will be featured on handy, pocket-sized hand sanitizers, produced by ASTA, to be included in every bag at registration. A great item people will be using post-conference too! ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). | $3,500.00 |
Mint Tins | Minty fresh, ready to network! Your full-color logo featured on handy, pocket-sized, tins of sugar-free mints included in every bag at registration. Conference attendees always ask for more mints! ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). | $3,500.00 |
Registration Bag Insert (Physical Item) | Get your name and message in the hands of all attendees! Inclusion of your company-provided swag item in the registration bags given to all ASTA attendees, plus ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). A perfect way to make sure those branded stress balls, notebooks and pens find a good home with your future connections! | $1,500.00 |
Registration Bag Insert (Printed) | Get your name and message in the hands of all attendees! Inclusion of your company-provided inserts or materials in the registration bags given to all ASTA attendees, plus ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $1,000.00 |
Registration Bag Snacks | Fuel for the meeting! Your full-color logo or design will be featured on branded 1 - 3 oz snacks provided in the registration bags. ASTA provided snacks range from pretzels to gummy bears and will be selected with sponsor input. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $4,000.00 |
Scratch Pads & Pens | Take note! Enjoy daily visibility by sponsoring branded scratch pads and coordinating pens. Scratch pads are included in the room set at each seat in all general and content sessions on Wednesday and Thursday. Full-color logo or sponsor-designed header or footer on pad selected by ASTA + a one-color logo on a coordinating pen. Upgrade options (to spiral bound or hard-cover notebooks) available for an additional cost. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). | $4,200.00 |
Signage Sponsor | Show your support for ASTA in a visual way! ASTA will display your company logo on one (1) of our Meter Boards. You'll be living large with a logo featured exclusively on the lower 1/3 of our Meter Board signage used for information and directions outside of our content sessions and the Seed Expo. ASTA will also feature your company name in the agenda (digital and physical) and on event sponsorship signage (shared). | $500.00 |
Name | Description | Price |
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Branding Package: Bayhill Escalator Wall & Soffit | This branding location includes the triangular spandrel wall under the Bayhill escalator, and extends that graphic into the soffit over the Bayhill room entrance hallway. Escalator graphics are not included, however they can be added at an additional cost. As the exclusive branding sponsor, you can extend your graphic across both mediums for one large branding piece, or separate them into two different graphics. Sponsorship includes installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $14,000.00 |
Branding Package: Celebration / Bayhill Glass & Soffit | This branding location encompasses the glass panels and soffit between Celebration & Bayhill meeting rooms. As the exclusive branding sponsor, you can extend your graphic across both mediums for one large branding piece, or separate them into two different graphics. Sponsorship includes production, installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $6,000.00 |
Branding Package: Convention Foyer Column Wraps | Located just after the B-Line Diner, this expansive area is one of the first open spaces welcoming attendees as they make their way to the Seed Expo and meeting space. Branding package includes (4) column wraps at 96"H. Sponsorship includes production, installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $8,500.00 |
Branding Package: Convention Foyer Curved Ladder Wall | This highly visible branding piece will be a visual showstopper! Full-color branding wraps encompass twenty-seven (27) panels to cover exisiting ladder wall, creating a custom artwork cover. Specs provided account for the staggered size artwork panels. Sponsorship includes production, installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $9,800.00 |
Branding Package: Regency Foyer Soffits (Exclusive) | You've got a story to tell about your brand, and now, the square footage to do it! This new branding package Includes production, installation and teardown of full-wrap clings on all six (6) of the Regency foyer soffits spanning from Regency Q (by our General Session) to Regency T (by the Atrium). A huge (literally and figuratively!) opportunity. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $23,000.00 |
Branding Package: Regency Foyer Soffits (Shared) | A huge (literally and figuratively!) opportunity. This new branding package Includes full-wrap clings on three (3) of the Regency foyer soffits spanning from either Regency Q (by our General Session) to R, or Regency S - T (by the Atrium). Sponsorship includes production, installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $13,000.00 |
Branding Package: Rotunda Window Bank | sizes, and window packages are filled on a first come, first pay basis as there are a maximum of six (6) brandable window banks allowed to provide adequate space between sponsors. Sponsorship includes production, installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner, 11th Hour. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). For images of this branding feature, please see the photo addendum. | $19,500.00 |
The Allied Partnership includes high-level prominence and branding at ASTA's three signature events, the Field Crop Seed Convention, Vegetable & Flower Seed Conference, and ASTA Leadership Summit. The Allied Partnership includes multiple opportunities to highlight your company's brand and marketing objectives. Value-adds include logo placements at key ASTA events and digital and physical branding, plus early access to sponsorship offerings and exhibitor placement opportunities. The Allied Partnership, which is only offered to ASTA members, follows the ASTA fiscal year (July 1 - June 30) and can be pro-rated based on the time of commitment. | $25,000.00 |
The Integrated Partnership includes branding for your company at ASTA's three signature events, Field Crop Seed Convention, Vegetable & Flower Seed Conference, and ASTA Leadership Summit. Value-adds include recognition on the ASTA website and on each event registration website, in the ASTA agendas (digital and physical), plus early access to sponsorship offerings and exhibitor placement opportunities. The Integrated Partnership, which is only offered to ASTA members, follows the ASTA fiscal year (July 1 - June 30) and can be pro-rated based on the time of commitment. | $10,000.00 |
The Strategic Partnership is the highest level of prominence, membership access and branding visibility at ASTA's three signature events: Field Crop Seed Convention, Vegetable & Flower Seed Conference and ASTA Leadership Summit. The Strategic Partnership includes thousands of dollars in value-adds and the ability to select additional customized benefits to elevate your company brand and premier marketing and exhibiting opportunities at each signature ASTA event. In addition, Strategic Partners receive logo placements at key ASTA events, digital and physical branding, early-access to sponsorship offerings and preferred exhibitor and meeting room placement for a single booth and/or meeting room at the Field Crop Seed Convention and the Vegetable & Flower Seed Conference. The Strategic Partnership, which is only offered to ASTA members, follows the ASTA fiscal year (July 1 - June 30) and can be pro-rated based on the time of commitment. | $50,000.00 |
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