EXHIBITING IN THE SEED EXPO

With a new networking-friendly Seed Expo and an expanded Modular Meeting Room area just steps away from refreshments and content sessions, the Atrium at the Hyatt Regency will be a lively center of activity all week! Companies will want to ensure they have a presence in and outside of the Seed Expo in order to maximize their business appointment schedules. An expanded Exhibitor Kit features more options for creating a dynamic booth area where you can host your clients for business meetings and conversation.

Reminder! To gain access to select your booth location in the Seed Expo you must complete your company registration via this site first. There is a $400 premium for corner booth locations around the exterior perimeter of the diamond and corner booths within the diamond. This fee will be added to your invoice after your booth selection is confirmed if these are one of your preferred locations. 

Approximately 10' x 10' space in the Regency Ballroom 

  • Includes a standard 6' table plus room for your company's custom booth, banners or displays
  • Includes two (2) full delegate attendees on a complimentary basis

Approximately 10' x 20' space in the Regency Ballroom. 

  • Includes a standard 6' table and two chairs per booth plus room for your company's custom booth, banners or displays 
  • Includes three (3) full delegate attendees on a complimentary basis

Approximately 10' x 30' space in the Regency Ballroom. 

  • Includes a standard 6' table and 2 chairs per 10 x 10 booth plus room for your company's custom booth, banners or displays
  • Includes four (4) full delegate attendees on a complimentary basis

Approximately 20' x 20' space in the Regency Ballroom. 

  • Includes standard 6' tables and two chairs per 10 x 10 booth plus room for your company's custom booth, banners or displays 
  • Includes five (5) full delegate attendees on a complimentary basis

$400 additional charge upon selection of booth location for corner booths. Please email meetings@betterseed.org with booth location preferences once you have completed registration via this site. Add-ons for premium booths will be made after confirmation of booth location.

PRICING

Member Pricing

10 x 10 Booth

$1,550 (until October 17)
$1,950 (October 18 until the conference starts)

10x20 Booth

$2,750 (until October 17)
$3,500 (October 18 until the conference starts)

10x30 Booth

$4,150 (until October 17)
$5,150 (October 18 until the conference starts)

20x20 Booth

$6,200 (until October 17)
$7,800 (October 18 until the conference starts)

Non-Member Pricing

10 x 10

$2,250 (until October 17)
$2,950 (October 18 until the conference starts)

10x20 

$4,450 (until October 17)
$5,150 (October 18 until the conference starts)

10x30 

$6,450 (until October 17)
$7,150 (October 18 until the conference starts)

20x20 Booth

$9,000 (until October 17)
$11,800 (October 18 until the conference starts)

SEED EXPO HOURS

The Seed Expo, centrally located in the Regency R - V Ballroom, will be open as follows: 

Reminder! Access to the Seed Expo for Exhibitors and Full-Conference delegates with pre-scheduled business meetings will be available at 7:00 am daily.

Tuesday, December 9

Wednesday, December 10

2:00 pm - 5:00 pm (Set-Up)

10:30 am - 2:30 pm (Dedicated Hours)
5:00 pm - 7:00 pm (Welcome Reception)

Thursday, December 11

Friday, December 12

8:30 am - 12:45 pm (Dedicated Hours)
5:00 pm - 7:00 pm (Closing Reception) 

7:00 am - 12:00 pm (Tear-down) 

Reminder! There is a $400 premium for corner booth locations around the exterior perimeter of the diamond and corner booths within the diamond. This fee will be added to your invoice after your booth selection is confirmed if these are one of your preferred locations. 

Hyatt Regency Floor Plan
Seed Expo Floorplan
Exhibitor Terms & Conditions

Cancellation & Refunds

In the event of cancellation by an exhibitor prior to October 9, 2025, ASTA will retain or shall be
owed a cancellation fee equal to 50% of the total exhibit fee (not just the deposit) plus a $250 processing fee. If received
after October 9, 2025, ASTA will retain or shall be owed a cancellation fee equal to 100% of the total exhibit fee.
Reductions or downsizing in booth space will be treated as booth cancellations; refunds will be made accordingly.

Ready to Confirm Your Participation? Click Below!

REGISTER HERE