Hydration station! Help keep our guests hydrated during their busy day of meetings, content sessions, and networking. Your full color design will appear on water bubbler stations throughout the convention space and surrounding areas, as well as on branded reusable cups.  ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Support one of the convention’s keynote experiences! This high-visibility opportunity aligns your organization with an inspiring industry thought leader, while showcasing your commitment to advancing the seed industry. As the keynote sponsor, a company representative will have the opportunity to welcome attendees and introduce the keynote speaker from the stage. Sponsorship includes company signage outside the general session. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). 
Keynote Session: Tuesday, December 8, 9:00 a.m. — Opening Keynote with Dan Basse

Support one of the convention’s keynote experiences! This high-visibility opportunity aligns your organization with an inspiring industry thought leader, while showcasing your commitment to advancing the seed industry. As the keynote sponsor, a company representative will have the opportunity to welcome attendees and introduce the keynote speaker from the stage. Sponsorship includes company signage outside the general session. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). 
Keynote Session: Wednesday, December 9, 3:30 p.m. — Closing Keynote with Jason Brown

Sponsor a spotlight session. Increase your company’s visibility by sponsoring one of the featured Spotlight Sessions.  These sessions are non-competing time slots and will be promoted on the ASTA meeting agenda. Your company will receive recognition as the session sponsor, while attendees enjoy expert-led content selected by the convention planning committee. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).
Spotlight Sessions:
Tuesday, December 8, 2:00 p.m. and 3:30 p.m.
Wednesday, December 9, 8:30 a.m. and 10:00 a.m.

Jump start our General Session with your brand as the first impression. Your company-provided video, up to 90-seconds in length, can be played as our session kicks-off or as a transition video between speakers during one of our general sessions. Video must be approved by ASTA at least three (3) weeks in advance of the convention. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared).

Look here! Have your logo or graphic footer banner featured in our two (2) convention event email reminders on Tuesday and Wednesday going out to all attendees to recap the exciting events of the convention. Banner will link to the website or document of your choosing. What a great way to have attendees thinking about your company or booth location throughout the convention! Deadline for securing this sponsorship is Friday, November 6, 2026.

Ahead of schedule. Have your logo or graphic footer banner featured in each of our three (3) preconvention event reminders going out to all attendees in advance of the convention. Banner will link to the website or document of your choosing. What a great way to have attendees thinking about your company or booth location in advance! Deadline for securing this sponsorship is Friday, October 16, 2026.

It’s our fond farewell and our last evening of networking! Attendees will raise a glass with you after their productive days. ASTA will provide dedicated sponsor signage on bar kickplates, bar signage, and cocktail napkins throughout the Seed Expo. The sponsor will also have the opportunity to provide brief closing remarks. Company-provided banners or signs will also be accepted for display throughout the reception in the Seed Expo. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 16, 2026.
Closing Reception: Wednesday, December 9, 5:00-6:00 p.m.

ASTA will provide shared sponsor signage on bars and bar kickplates. Company-provided banners or signs will also be accepted for display throughout the reception in the Seed Expo. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 16, 2026.

These sponsorships will not be available if the exclusive option is purchased.

Help attendees keep their energy up by sponsoring our continental breakfast each day of the convention. ASTA will provide recognition in agenda (digital and printed) and physical signage at the continental breakfast, plus custom branded coffee sleeves at the hot beverage station. Company-provided banners or signs will also be accepted for display in the pre-function space. Continental breakfasts are filled in sequential by-day order. Deadline for securing this sponsorship is Friday, October 16, 2026.
Continental Breakfasts
Tuesday, December 8, 8:00-9:00 a.m.
Wednesday, December 9, 7:30-8:30 a.m.

ASTA will provide recognition in the agenda (digital and printed), shared branding on physical signage at the food and beverage stations throughout the Seed Expo, and at the entrance of the Seed Expo. One (1) company-provided banner or sign will also be accepted for display inside the Seed Expo at ASTA’s discretion on the day-of the event. Deadline for securing this sponsorship is Friday, October 16, 2026.

These sponsorships will not be available if the exclusive option is purchased.

Promote your company during this year’s networking lunch. Attendees will be thrilled to enjoy more time visiting with colleagues and making new connections during this event, while staying close to the action and their business meetings in the Seed Expo. ASTA will provide recognition in agenda (digital and printed) and physical signage at the food and beverage stations throughout the Seed Expo, cocktail napkins on the beverage stations, and signage at the entrance of the expo hall. Company-provided banners or signs will also be accepted for display inside the Seed Expo and at the entrance of the expo hall on the day-of the event. Lunches are filled in sequential by-day order. Deadline for securing this sponsorship is Friday, October 16, 2026.
Networking Lunches
Tuesday, December 8, 12:00-1:00 p.m.
Wednesday, December 9, 12:00-1:00 p.m.

ASTA will provide recognition in the agenda (digital and printed), shared branding on physical signage at the food and beverage stations throughout the Seed Expo, and at the entrance of the Seed Expo. One (1) company-provided banner or sign will also be accepted for display inside the Seed Expo at ASTA’s discretion on the day-of the event. Deadline for securing this sponsorship is Friday, October 16, 2026.

These sponsorships will not be available if the exclusive option is purchased.

It’s the kickoff event for the summit, and everyone will be toasting your company for sponsoring it! ASTA will provide recognition in the agenda (digital and printed) and dedicated sponsor signage on bar kickplates, bar signage, and cocktail napkins throughout the Seed Expo. The sponsor will also have the opportunity to welcome attendees and officially kick off the reception with brief opening remarks. Company-provided banners or signs will also be accepted for display throughout the reception. Deadline for
securing this sponsorship is Friday, October 16, 2026.
Welcome Reception: Tuesday, December 8, 4:30-6:00 p.m.

ASTA will provide shared sponsor signage on bars and bar kickplates. Company-provided banners or signs will also be accepted for display throughout the reception in the Seed Expo. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 16, 2026.

These sponsorships will not be available if the exclusive option is purchased.

Wrapping up your branding. Your custom full-color design will be featured on the full-color front and back of the hotel room keys pocket wraps. Designed to protect the keys from technology in our pockets, these will be in everyone’s hands throughout the week and are ONLY available to key card sponsors. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Specs for the key design to be provided at time of commitment.

This sponsorship is ONLY available as an add on to the custom key card sponsor.

Ready to shake on it? Your full-color logo or design will be featured on handy, pocket-sized hand sanitizers, produced by ASTA, to be included in every bag at registration. A great item people will be using post-convention too! ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 23, 2026.

Minty fresh, ready to network. Your full-color logo featured on handy, pocket-sized tins of sugar-free mints included in every bag at registration, produced by ASTA. Convention attendees always ask for more mints! ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 23, 2026.

Swag! Get your name and message in the hands of all attendees! Inclusion of your company-provided swag item in the registration bags given to all ASTA attendees. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). A perfect way to make sure those branded stress balls, notebooks, and pens find a good home with your future connections! Deadline for securing this sponsorship is Friday, November 20, 2026.

Insert here. Get your name and message in the hands of all attendees! Inclusion of your company-provided inserts or materials in the registration bags given to all ASTA attendees. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, November 20, 2026.

A taste of Chicago! Your full-color logo will be featured on your selection of an iconic Chicago-based snack, such as Cracker Jack, Garrett Popcorn, Lemonheads, Red Hots, Juicy Fruit gum, and more! ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 16, 2026.

If premium or specialty Chicago snacks are selected, additional costs may apply and will be communicated in advance.

Take note. Enjoy daily visibility by sponsoring branded scratch pads and coordinating pens. Scratch pads are included in the meeting room set at each seat in all General and Spotlight Sessions on Tuesday and Wednesday. Full-color logo or sponsor-designed header or footer on pad selected by ASTA + a one-color logo on a coordinating pen. Upgrade options (to spiral bound or hard-cover notebooks) available for an additional cost. ASTA will also feature your company logo in the agenda (digital and physical) and in event sponsorship signage (shared). Deadline for securing this sponsorship is Friday, October 16, 2026.

Best face forward. This branding package includes single-sided banner panels to cover a side of a promenade pillar on two (2) pillars located in the ballroom promenade. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Clear as could be. Full-color branding on bank of four (4) window panes located on the ballroom level. Each window set contains eight (8) windows with four (4) large brandable areas. Sponsorship includes installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Note: Locations along the ballroom foyer are first come, first selected.

Center of attention. This highly visible branding piece will be a showstopper! Full-color branding on one set of four (4) window panes located in the hotel lobby. Each window set contains four separate windows. Sponsorship includes installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Recharge and reconnect with colleagues! Bring your brand to life at the meeting charging stations. Located on the Ballroom level, East, transform the old school phone booths and the facility table into the networking space for attendees to congregate. Sponsorship includes installation includes one (1) header graphic (194” x 13.5”) above phone booth, six (6) booth graphics (29.25” x 32”), and one (1) header graphic (213” x 25”) above the facility table. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

ELEVATE your brand! Full color branding on graphics affixed to five (5) elevator entrance doors on the Ballroom Level (two opportunities). Artwork to be provided by sponsor according to the specifications provided by our branding partner; cost includes production, installation, and teardown. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

ELEVATE your brand! Full color branding on graphics affixed to five (5) elevator entrance doors on the Lobby Level (Guest Elevators, two opportunities). Artwork to be provided by sponsor according to the specifications provided by our branding partner; cost includes production, installation, and teardown. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Moving right along. Your company logo or branding on graphics affixed to the glass side (single side) of the escalator on the Ballroom to Lobby Level for two (2) escalator banks. Artwork to be provided by sponsor according to the specifications provided by our branding partner; cost includes production, installation, and teardown. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Check this out! Have your logo or artwork featured on the pillars on the lobby level, flanking the main check-in counters on each side. Sponsorship includes installation and teardown of the branding pieces. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Main attraction. Located in front of the hotel check in on the lobby level, this highly visible branding package includes single-sided graphics (36” x 177”) on four (4) pillars in the hotel lobby. Artwork to be provided by sponsor according to specifications provided by our branding partner. ASTA will also feature your company logo in the agenda (digital and physical) and on event sponsorship signage (shared).

Welcome guests on the main meeting room level with your brand. Your branding package contains two (2) large (44” x 88.5”) windows with branding you design to showcase your brand. Total of four (4) windows sets available for branding.

Note: Window sets 1 & 2 have built-in seating.