Agenda
Preliminary - Times Subject to Change
All sessions and meetings will take place at the Hyatt Regency Grand Cypress Resort
For the most up-to-date agenda while you are in Orlando, use the Vegetable & Flower Seed Conference App -
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SIPA Flower & Vegetable Board Meeting (Board Members Only)9:00 AM - 12:00 PMWindsong 4
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Vegetable & Flower Seed Technical Subcommittee (Invitation Only)9:00 AM - 5:00 PMWindsong 5
As a subcommittee of the Phytosanitary Committee, the Veg Tech Committee is dedicated to addressing key phytosanitary issues impacting the vegetable a...
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SALT Workshop (Invitation Only)9:00 AM - 5:00 PMWindsong 3
This session requires advance registration and completion of this registration form in order to indicate your interest in attending. Contact Kaity Cr...
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Registration Open12:00 PM - 5:00 PMGrand Cypress Ballroom Prefunction Area
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SIPA Program Committee Board Meeting (Committee Members Only)1:30 PM - 4:30 PMWindsong 4
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Trading Room Exhibitor/Table Setup2:00 PM - 5:00 PMGrand Cypress Ballroom
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ASTA Golf Tournament8:00 AM - 2:00 PM
Join your ASTA friends and colleagues for a morning fun and light competition! Tournament fees include transportation, breakfast, an 8:30 AM shotgun ...
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Registration Open8:00 AM - 5:00 PMGrand Cypress Ballroom Prefunction Area
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ASTA Trading Room Open8:00 AM - 6:00 PMGrand Cypress Ballroom
Coffee and Refreshments available daily from 7-9 AM and 2-3 PM. Hydration Stations Sponsored by Ball Horticultural
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SIPA Educational Unit10:00 AM - 12:00 PMWindsong 5
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Emerging Diseases Subcommittee10:30 AM - 12:00 PMWindsong 4
This subcommittee is dedicated to addressing emerging seed diseases by conducting in-depth analyses of key pathogens and their potential impact on the...
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Lunch11:00 AM - 1:00 PMGrand Cypress Ballroom Prefunction Area
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Emerging Issues Committee2:00 PM - 3:15 PMWindsong 5
This subcommittee plays a critical role in monitoring emerging challenges and trends within the vegetable and flower sectors. In this session, partici...
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Emerging Solutions Session3:30 PM - 4:30 PMWindsong 5
This dynamic session of lightning talks will showcase cutting-edge innovations aimed at addressing the pressing challenges of seed health and the comp...
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Student Poster Session4:30 PM - 6:00 PMWindsong Lawn Prefunction Area
The Student Poster Session provides an exciting opportunity for emerging scholars to present their research and innovative ideas in seed science, phyt...
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Welcome Reception6:00 PM - 7:30 PMWindsong Lawn
Sponsored by Sakata
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Registration Open7:00 AM - 5:00 PMGrand Cypress Ballroom Prefunction Area
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ASTA Trading Room Open7:00 AM - 6:00 PMGrand Cypress Ballroom
Coffee and Refreshments available daily from 7-9 AM and 2-3 PM. Hydration Stations Sponsored by Ball Horticultural
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Innovation and Policy Session9:00 AM - 10:30 AMWindsong 1/2/6
This session will focus on the global regulatory frameworks shaping the adoption of genome editing and other cutting-edge techniques in agriculture. A...
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Vegetable & Flower Seed Research Fund10:30 AM - 11:30 AMWindsong 5
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Connections that Count: Building Powerful Mentor-Mentee Bonds10:30 AM - 11:30 AMWindsong 3
Join the ASTA Student committee in an interactive session for mentees and mentors to learn more about the role of mentorship in professional and perso...
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ReFResH Working Group (Invitation Only)10:30 AM - 4:00 PMWindsong 4
The USDA’s Regulatory Framework for Seed Health (ReFreSH) integrates quality management system components and utilizes a systems approach to effective...
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Lunch11:00 AM - 1:00 PMGrand Cypress Ballroom Prefunction Area
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Women in Seed1:00 PM - 2:00 PMWindsong 5
Please join us to promote leadership development, foster inclusivity and professional growth towards a more diverse and dynamic industry.
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Treated Seed Committee2:30 PM - 3:30 PMWindsong 5
The session will focus on current regulatory issues, legislative developments, and the subcommittee’s role in shaping policies that affect the seed
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GENERAL SESSION: Trends in Seed Production3:15 PM - 4:45 PMWindsong 1/2/6
This session explores the advancements in seed production, focusing on how innovations have evolved and are being applied across the sector. Key topic...
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ASTA Trading Room Open7:00 AM - 5:00 PMGrand Cypress Ballroom
Coffee and Refreshments available daily from 7-9 AM and 2-3 PM. Sponsored today by American Takii, Inc. Hydration Stations Sponsored by Ball Hortic...
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Registration Open7:00 AM - 5:00 PMRegistration Desk 1 (Grand Cypress Ballroom Foyer)
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GENERAL SESSION: Navigating Trends: Strategies for Fresh Market Growers, Ornamental Producers, and the Seed Industry9:00 AM - 10:30 AMWindsong 1/2/6
This session will delve into the evolving trends within the fresh market and ornamental sectors, examining the challenges and opportunities that growe...
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LEAD Committee10:45 AM - 11:45 AMWindsong 1/2/6
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Lunch11:00 AM - 1:00 PMGrand Cypress Ballroom Prefunction Area
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Seed Science Foundation Board of Directors (Board Members Only)12:00 PM - 2:00 PMWindsong 3
This is a meeting for board members of the Seed Science Foundation. If you would like to request participation, contact ajorss@betterseed.org.
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Intellectual Property Rights Committee2:00 PM - 3:30 PMWindsong 4
This session will provide an overview of the subcommittee’s work, key policy issues, and ongoing efforts to protect intellectual property in the evolv...
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Phytosanitary Committee2:00 PM - 4:00 PMWindsong 1/2/6
This session will highlight the ASTA phytosanitary committee workstream, specifically with regards in mitigating measures that are impactful to the sm...
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Organic Seed Committee4:00 PM - 5:00 PMWindsong 5
This session will provide an overview of the committee's efforts to support organic seed initiatives across all commodities, discussing current challe...
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SIPA Seed Production Roundtable (Closed)4:30 PM - 5:30 PMWindsong 4
By Invitation Only
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HGSA/NGB/AAS Winter Meeting and Reception5:00 PM - 7:00 PMWindsong 1/2/6
Joint meeting of the Home Garden Seed Association, National Garden Bureau and All-America Selections organization. This session is open to the entire ...
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ASTA Administrative Committee Meeting (Committee Members Only)7:30 AM - 8:30 AMWindsong 2 - 3
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Continental Breakfast7:30 AM - 9:00 AMGrand Cypress Ballroom Prefunction Area
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Registration Open7:30 AM - 10:00 AMRegistration Desk 1 (Grand Cypress Ballroom Foyer)
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CLOSING KEYNOTE: Insights from Cathy Burns, CEO of the International Fresh Produce Association9:00 AM - 10:00 AMWindsong 1/2/6
Leading the Future of Fresh Produce: Insights from Cathy Burns, CEO of the International Fresh Produce Association Join us for an inspiring keynote s...
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State and Federal Policy Session10:15 AM - 11:15 AMWindsong 1/2/6
This session will feature a discussion with the ASTA Government Affairs team, focusing on the post-election implications for the agriculture sector, i...
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Innovation in Plant Breeding Subcommittee (Closed to media)11:30 AM - 1:00 PMWindsong 4
The session will focus on regulatory developments pertaining to plant breeding innovation, such as genome editing. This would include an overview of t...