Agenda
ASTA events and sessions will be held in the Monterey Conference Center and the Portola Hotel. Each location listed below specifies which building it is located in.
All sessions are open to any attendee unless otherwise noted. If you would like to participate in a meeting that is marked for members only, refer to that session's description for contact information on the meeting organizer, or send a request to info@betterseed.org.
PLEASE NOTE: The following times can be adjusted at the bottom of this page for time zone. Please be sure you are viewing the schedule times in the Pacific time zone.
| Friday, January 26, 2024 | |||
|---|---|---|---|
| Registration | 8:00 AM - 5:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| SALT Workshop (invitation only) | 9:00 AM - 5:00 PM | DeAnza Ballroom III (Portola) | |
| Systems Approach Workshop (Closed to media) | 1:30 PM - 4:30 PM | Steinbeck II (Monterey Conference Center) | |
| Trading Room Setup | 2:00 PM - 5:00 PM | Serra Ballroom (Monterey Conference Center) | |
| Saturday, January 27, 2024 | |||
| Continental Breakfast | 7:00 AM - 8:30 AM | Serra Ballroom Foyer (Monterey Conference Center) | |
| ASTA Golf Tournament at Laguna Seca Golf Course ($230) | 7:00 AM - 3:00 PM | Laguna Seca Golf Course (Off-Site) | |
| Registration | 7:00 AM - 5:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| ASTA Trading Room open | 8:00 AM - 6:00 PM | Serra Ballroom (Monterey Conference Center) | |
| SIPA Flower & Vegetable Board (Board members only) | 9:00 AM - 12:00 PM | Stevenson II (MCC) | |
| Lunch Concessions | 11:00 AM - 1:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| SIPA Program Board (Board members only) | 1:30 PM - 4:30 PM | Stevenson II (MCC) | |
| ASTA Communications Committee Presents: Farm Bill: Where Are We Now? | 2:30 PM - 3:30 PM | Steinbeck II (Monterey Conference Center) | |
| Emerging Issues Subcommittee | 2:30 PM - 4:00 PM | Steinbeck III (Monterey Conference Center) | |
| Welcome Reception | 6:00 PM - 7:30 PM | Jack's Terrace, Club Room and Patio | |
| Sunday, January 28, 2024 | |||
| Continental Breakfast | 7:00 AM - 8:30 AM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Registration | 7:00 AM - 5:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Trading Room Open | 7:00 AM - 6:00 PM | Serra Ballroom (Monterey Conference Center) | |
| Innovation and Policy Session: Regulatory Approaches to Genome Edited Plants: Views from the UK, EU, Canada and the US | 9:00 AM - 10:30 AM | Steinbeck II (Monterey Conference Center) | |
| Emerging Diseases Subcommittee (closed to media) | 10:00 AM - 12:15 PM | DeAnza Ballroom I & II | |
| SIPA Educational Unit: Gene Editing/European IP Updates | 10:30 AM - 12:00 PM | DeAnza Ballroom III (Portola) | |
| ASTA Student Session: Do you speak like a Millennial/Gen Z/Gen X? Does it make a difference? | 11:00 AM - 12:00 PM | Steinbeck II (Monterey Conference Center) | |
| Lunch Concessions | 11:00 AM - 1:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| The Spouse/Family Guest Luncheon (meet at ASTA registration desk by 11:30) | 12:00 PM - 1:30 PM | Basil Restaurant, Carmel | |
| Vegetable & Flower Seed Research Fund | 1:00 PM - 2:00 PM | Portola Room (Portola Hotel) | |
| Women in Seed: Perspectives for Everyone | 1:00 PM - 2:00 PM | Steinbeck II (Monterey Conference Center) | |
| Innovation in Plant Breeding Subcommittee (Closed to media) | 2:00 PM - 3:30 PM | Steinbeck III (Monterey Conference Center) | |
| Phytosanitary Committee | 2:30 PM - 5:00 PM | Steinbeck II (Monterey Conference Center) | |
| Student Poster Presentation Showcase (sponsored by Bayer) | 5:00 PM - 6:30 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| All-America Selections/National Garden Bureau Members Meeting and Reception | 5:00 PM - 7:00 PM | DeAnza Ballroom I & II | |
| Monday, January 29, 2024 | |||
| Continental Breakfast | 7:00 AM - 8:30 AM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Registration | 7:00 AM - 5:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Trading Room Open | 7:00 AM - 6:00 PM | Serra Ballroom (Monterey Conference Center) | |
| GENERAL SESSION: What Does Sustainability and Regenerative Agriculture Mean to the Seed Industry? | 8:30 AM - 10:30 AM | DeAnza Ballroom I & II | |
| LEAD Session: Creating Advocacy through Intentional Communication | 10:45 AM - 11:45 AM | Steinbeck II (Monterey Conference Center) | |
| Food Safety Pathogen Working Group (closed to media) | 10:45 AM - 11:45 AM | DeAnza Ballroom III (Portola) | |
| Lunch Concessions | 11:00 AM - 1:00 PM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Seed Science Foundation Board of Directors (Board members only) | 12:15 PM - 1:45 PM | Steinbeck III (Monterey Conference Center) | |
| Organic Seed Committee | 1:30 PM - 2:30 PM | DeAnza Ballroom III (Portola) | |
| Intellectual Property Rights Committee | 1:30 PM - 2:45 PM | Steinbeck II (Monterey Conference Center) | |
| Treated Seed Committee (Closed to media) | 2:45 PM - 4:15 PM | DeAnza Ballroom III (Portola) | |
| Membership Committee (Committee members only) | 4:00 PM - 5:00 PM | Steinbeck III (Monterey Conference Center) | |
| Trading Room exhibitor tear-down | 5:00 PM - 6:00 PM | Serra Ballroom (Monterey Conference Center) | |
| Home Garden Seed Association Members Meeting & Reception | 5:30 PM - 7:30 PM | DeAnza Ballroom I & II | |
| Tuesday, January 30, 2024 | |||
| Continental Breakfast | 7:00 AM - 8:30 AM | Serra Ballroom Foyer (Monterey Conference Center) | |
| Trading Room Open (Appointments Only) | 7:00 AM - 10:00 AM | Serra Ballroom (Monterey Conference Center) | |
| Partner Perspectives: A Panel Discussion | 8:30 AM - 9:30 AM | DeAnza Ballroom I & II | |
| State and Federal Policy | 9:45 AM - 10:45 AM | DeAnza Ballroom I & II | |
Time Zone: (UTC-08:00) Pacific Time (US & Canada) [Change Time Zone]