Seed Expo 2024

Please note: If you have exhibited, sponsored, or hosted a private meeting room at this event before, you likely already have a profile created to register for 2024 in our new "Expo Genie" system. You should have received a welcome/credentials email if so; contact jcrouse@betterseed.org if you need another copy.

Click here for the new Seed Expo layout and directory for 2024!

Our new floor plan includes more foyer booths, an earlier start time, and reserved appointment tables throughout the exhibit hall.
ASTA general sessions are also located right next to the exhibit hall this year. 

For available sponsorships, click the Register button above to peruse the "add-ons" menu of sponsorships.

The Seed Expo 2024 schedule will be as follows:

Monday, Dec. 9: Shepard Expo setup, registration opens
2:00 pm – 4:30 pm: Premium (lobby) booths setup
Tuesday, Dec. 10:
8:00am – 12:00 pm: Exhibitor setup, Production Workshop
12:00 pm – 6:30 pm: Seed Expo opens, reception 5 – 6:30 (inside the expo hall)
Wednesday, December 11:
8:00 am – 5:00 pm: Seed Expo open
11:30 am – 12:30 pm: Exhibit tours
Thursday, December 12:
8:00 am – 1:30 pm: Seed Expo open
1:30 – 4:00 pm: Tear-down (two final ASTA sessions at 1:30 and 2:45 pm)

If you are interested in a turn-key booth, rather than designing and shipping your own display, check out this sample of options that our general services contractor, Shepard Exposition, offers for rental (NOTE: sample only, prices are subject to change)