This flagship general session is one you won't want to miss. Retailer Randy Riley of Krogers will provide his forecast for consumer trends and his company's vision for how to meet them. Then, Brian Church of Church Brothers Farms answers Riley's predictions with a grower's perspective on what the future holds, and what that means for the seed industry. Featuring additional remarks from Seed Programs International, the National Association of Plant Breeders, the First - the Seed Foundation (including the Golden Raffle drawing!) and the Seed Science Foundation, as well as the closing business update from the ASTA Vegetable & Flower Division, this is a session to plan around!