An Essential Experience for your Business
ASTA's Vegetable & Flower Seed Conference is the fastest growing business networking conference for the association, and the most international in scope. This year, we are excited to bring this event to "America's Salad Bowl" of Monterey, California, utilizing the brand new Monterey Conference Center, a state-of-the-art venue that just completed a major renovation. Join us for four days of intense networking and educational opportunities, including major sessions on the Farmer of the Future, Industry Trends, global trade and tariff developments, and so much more.
"Seed" you in Monterey!
The unique destination of Monterey offers you the opportunity for nearby grower visits in the bountiful Northern California produce region. Make plans for a pre- or post-convention visit to some of your customers!
Monterey is accessible via three airports; the international airports in San Francisco or San Jose, or to arrive straight into town, make a transfer to the local Monterey airport.