Leading the Future of Fresh Produce: Insights from Cathy Burns, CEO of the International Fresh Produce Association

Join us for an inspiring keynote session with Cathy Burns, CEO of the International Fresh Produce Association (IFPA), the largest and most diverse international association dedicated to the fresh produce and floral supply chain.

Having previously served as president of Food Lion, Harveys, and Reid’s, and as CEO of the Produce Marketing Association, Cathy played a pivotal role in the merger of PMA and the United Fresh Produce Association, leading to the creation of IFPA. Her extensive expertise encompasses leadership, consumer trends, company strategy transformations, and organizational change.

In this keynote, Cathy will share her insights on navigating the complexities of the fresh produce industry, the importance of advocacy and support, and strategies for cultivating a vibrant future for all stakeholders. Prepare to be inspired and empowered as she discusses the critical issues and opportunities shaping the global fresh produce landscape.