Riley started his career in produce 25 years ago, getting his bearings at the retail level as a produce clerk and then shifting into other roles such as Produce Coordinator, Produce Buyer, Produce Promotional Planner, and Produce Category Manager. Prior to becoming the owner of GoldenSun Insights, a strategy centric firm focused on supporting the fresh produce supply chain, he was the Director of Produce Merchandising & Procurement for Kroger. Riley is a strategic thinker and is always looking for new and innovative ways of solving complex issues within the produce industry. By using industry knowledge in conjunction with data to formulate strategies, Riley believes that measuring results and adjusting as needed is paramount to drive top line business.