Ricardo Crisantes is the Chief Commercial Officer and third generation co-owner of Wholesum, a leading grower/shipper of Fair Trade Certified, 100% organic farm-fresh vegetables. He is also a respected leader in the produce industry, bringing over 20 years of experience in sustainable, organic agriculture. As a company leader, he spearheads Wholesum’s sales and marketing efforts through deep industry knowledge, vision and innovation. He has also positioned Wholesum, as pioneers in ethical farming, maintaining a commitment to social and environmental responsibility in every aspect of the farm’s operations. These commitments are exemplified not only by Wholesum’s organic growing methods, but also through Fair Trade Certification. As company leader, Ricardo has worked to create a market for organic, fair trade produce in the US by educating retailers and connecting consumers with farm workers through authentic story-telling and supply chain transparency. Ricardo holds a B.S. in Business Administration from the University of Southern California. To serve his industry and community, he serves as a board member of several non-profits and was recently appointed as Board Chair of Fair Trade USA. He currently resides with his family in Nogales, AZ.