In a fast-changing political climate, it’s important to understand how to identify and engage with different groups that can affect your business. Whether you are just beginning or have been in the industry for decades, practicing these skills is imperative to the future of your company. At ASTA’s Leadership Summit we are emphasizing the importance of that skillset during the REACHing Those That Matter session where we will look at different methods on identifying critical issues, and engaging with customers, partners, and policy makers. We hope to see you there!