Description: "Sustainability will be driven by incentives.
Incentives need evidence-based data to happen.
ucrop.it enables companies and farmers to share data and incentives to drive sustainability forward.
ucrop.it works with fertilizer companies to drive adoption of products that reduce environmental footprint, benefiting companies, farmers and the environment."

Why it Matters to the Seed Industry: Seed companies play a central role as seed is the starting point of every crop and all the food. Tracing, measuring and reporting will be key to drive sustainability forward and the companies that engage early on, will gain a competitive advantage.