In today’s fast-paced world of instant communications, we need to be prepared to respond in real-time to new and emerging issues that could impact our businesses. How can we prepare for, or better yet, prevent the next PR crisis from ever happening? Ag communications expert Dr. Lulu Rodriguez, global programs leader, Iowa State University, will share best practices for planning ahead to respond and avoid negative PR. Participants will hear examples of case studies, learn when to be proactive vs. reactive, and gain tips for building a successful crisis communications plan.