Color has always been used as a branding and marketing tool in various application fields. And, more seed companies and professional seed coaters are looking for new color options to optically differentiate their products. Clariant’s Agrocer colorants are available in the most relevant color indices that can be blended to make a variety of custom colors. Combinations of the different pigments or pigment preparations can be used to generate a virtually indefinite number of individual color shades. The addition of white, black or pearlescent pigments adds further options to fine-tune the appeal of a seed coating. For example, Agrocer White 006 Disp. adds hiding power and enhances the coverage of seeds.

Clariant offers a dedicated range of powder pigments and pigment dispersions as well as selected dyes for seed coloration. Additional products are offered in the regions, and tailor-made products are available on request.