Francine Sayoc is Executive Director of the Asia and Pacific Seed Alliance (APSA), where she leads the Secretariat in advancing the development of the seed sector in the Asia-Pacific region through regulatory and policy advocacy, knowledge exchange, capacity building, and industry collaboration.

She works closely with seed companies, seed associations, regulators, research institutions, and global partners to address challenges and create opportunities for seed innovation, market access, and trade.

Previously, Francine worked with the International Seed Federation (2019-2024) as Communications Manager, based in Switzerland.

Prior to that, she was Group Communications Manager of East-West Seed (2011-2019), a vegetable seed company based in Asia serving smallholder farmers in the tropics. Earlier, she served as Media and Communications Director (2004-2011) for a member of the Philippine Senate.

Francine has a background in Journalism, and a Master’s degree in International Studies. Her career spans government, the private sector, and nonprofit associations in Asia and Europe.