In 2015, Jeff began a new career with Hemp Genetics International where he takes a lead role in sharing his agronomy knowledge to the HGI client base. Hemp research continues to be a focus for Jeff, both in Canada and abroad, determining what varieties will perform in varying conditions and climates. The company joins the global stage in working with producers and research affiliates to provide quality products as the benefits of hemp become more recognized. Jeff takes great pride in developing business relationships on a local, national and international level. Along with his work with HGI, Jeff is an enthusiastic hemp farmer working with his brother in law on the family farm producing pedigreed hemp seed. Past experience includes being the Manitoba provincial contact regarding hemp agronomy as he was the project lead for hemp research trials in Manitoba. Employed as a Diversification Specialist with Manitoba Agriculture, Food & Rural Development while working alongside the Parkland Crop Diversification Foundation, Jeff has been involved in hemp research since it was legalized in 1998. Past projects have included working on national variety trials funded through the CHTA as well as working on minor use herbicide projects.