General Session - The Farmer of the Future/Thriving Amongst the Giants Panel Discussion
Date & Time
Tuesday, December 10, 2019, 9:45 AM - 11:45 AM
John Latham Myron Stine Brett Sciotto William Wyffels Scott Beck
Don't miss this "second in a series" general session following up on last year's "Majors After the Mergers" panel discussion. First, the outcomes from a crucial study by Aimpoint Research on "The Farmer of 2040" will provide key insights into the future farmer and what you should be doing now to prepare. Then, our "Thriving Amongst the Giants" panel will address the needs of seed businesses who are employing key business strategies to ensure success in an environment of transition and consolidation, featuring the following speakers:
  • John Latham, Latham Hi-Tech Seeds
  • Scott Beck, Beck's Hybrids
  • Myron Stine, Stine Seed
  • John Wyffels, Wyffels Hybrids
This is a session you will want to carve out on your CSS schedule! Immediately following the conclusion of this general session, all registrants are invited to join ASTA for the opening of Seed Expo 2019 inside Riverside Center. See you then!
Location Name
Grand Ballroom A/B